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Week # 5 - June 1, 2010
How many anthropologists
does it take to screw in a light-bulb? Culture codes and conceptualization
of humor. Conditional and non-conditional jokes.
Diversity focus: Laughing at or with America?
• Internal and external perception of the American culture.
• Conceptualizing American "icons" and different marketing strategies.
• Can non-Americans understand American humor (e.g., American football culture)?
Assignment # 1 (take home; to be turned in on June 8, 2010).
Readings for Week 5:
Berger, Arthur Asa: Introduction:
Humor, Psyche and Society. In An Anatomy of
Humor. Transaction
Publishers. 1998. Pp. 1-13.
Berger, Arthur Asa: A Glossary
of the Techniques of Humor: Morphology of the Joke Tale. In An Anatomy
of Humor.Transaction Publishers. 1998. Pp. 15-55.
Cohen, Ted: Jokes. Philosophical
Thoughts on Joking Matters. The University of
Chicago Press. 1999.
Rapaille, Clotaire: Introduction.
The Birth of Notion. In The Culture Code. Broadway Books. 2006. Pp. 1-28.
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